The current and potential Sennheiser customers in the professional market had the problem that there was no easy overview of free to use frequencies for wireless devices. This makes it incredibly time consuming to correctly configure wireless microphone and in-ear monitoring systems. To know what wireless frequencies were available, a customer had to request data from several organisations, sometimes without success. From all the data that is then gathered, it would take a lot of time figuring out which free channel or frequency would be best suitable for use on a certain location.
For instance, you wouldn't want to setup a wireless connection on a local TV Channel's broadcasting frequency. Together, Sennheiser and mediaBunker brainstormed about an intuitive way to solve this problem.
Several basic initiatives on the French and U.S. markets had already been taken, but did not meet the quality or extensive information demanded by Sennheiser Benelux. To provide a good service for the Benelux area, the Frequency Finder had to be accessible in an intuitive way, both mobile and via the web. It was also important that the Frequency information was accessible offline, directly on the mobile device or by exporting a printable file for a personal computer.
Sennheiser collected all frequency data needed from different agencies and organisations. With all the data, including Sennheiser's products, mediaBunker developed the concept, interaction, graphical design, frequency database-backend and eventually the iPhone and Web applications. mediaBunker also provided distribution and hosting for the backend and both applications. The system has been developed, keeping in mind that Sennheiser will want to expand the Frequency Finder with more equipment, frequency data and additional countries.
The Frequency Finder is very well received by both the customers and Sennheiser. Therefore a rollout for at least Europe is already planned!
- Increase customer satisfaction by providing an extra service
- Provide easy and quick insight in usable frequencies on location
- Provide assistance in the configuration of Sennheiser equipment
- Over 4500 iPhone app downloads
- Over 1000 monthly visitors (web app)
- Positive an free PR
- Brand awareness & preference by customers
- SpinAwards 2010-2011 Best Mobile Concept!